The AgWe® Badge

A badge with a purpose.

AgWe® is accelerating the adoption of sustainable farming practices by promoting each farm's journey towards a more natural, environmentally friendly and sustainable way of farming.

This is a journey.

The AgWe® Badge is a visual representation of each farm's progress in transitioning away from farming practices that negatively impact our environment and toward innovative new farm management strategies. AgWe represents a collection of farmers, scientists, entrepreneurs and others working together to create practical solutions to climate change and sustainable farming.

Effort over outcome.

There is no such thing as one perfect sustainable way to farm and there never has been. Each farm faces their own unique set of challenges due to what they are trying to produce and the environment their farm is in. AgWe® celebrates each farmers success in progressing through the badge by finding more sustainable ways to farm.

Tackling sustainable farming.

Completing the AgWe® Badge is not meant to be easy, as it represents the real challenge farmers are facing. We must learn to master farming in new ways that focus on environmental health, as well as production. If we know that a farming practice is unsustainable and either degrades soil health, impacts our native ecosystem, or pollutes the atmosphere, the challenge to AgWe® farmers is to find another way without using that practice.
Inner Ring

The Soil Ring

As the base upon which all things grow, the Soil Ring represents the importance of a healthy foundation.

Well managed soil has the ability to store far more carbon than the oceans, atmosphere and all of earth’s plant life, but only if we take care of it.
Middle Ring

The Ecology Ring

The Ecology Ring represents the impact farming has on our plants, animals, and microbes.

A farm that is ecologically sustainable will be profitable without being dependent on chemical fertilisers and pesticides to grow their produce.
Outer Ring

The Energy Ring

The Energy Ring highlights a farmer’s investment into new technologies that aim to reduce their carbon footprint.

We look at each farms fuel and electricity consumption to see how much of that energy is from renewable sources.